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This web site had the following on the web site, "Designers and Manufacturers of Custom Merchandisers." Our analyzers noticed that the web site said " CALL NOW FOR QUOTE 877-787-9473." The Website also said " At B and J Wire. We recognize that, in order for us to be your preferred supplier of wire and sheet metal goods, we must consistently produce the highest quality product at the lowest effective cost. Our products are always shipped on time, complete and to our customers satisfaction. Cellular Manufacturing is a model for workplace design, and is an integral part of our manufacturing systems. Experts in full service ma." The website's header had custom merchandisers as the most important optimized keyword. It is followed by sheet metal fabricators, POP displays, and retail display fixtures which isn't as highly ranked as custom merchandisers. The next words bjwire.com uses is custom store displays. metal display rack was included and will not be seen by search crawlers.